O fim do SEO? Entenda o que é Answer Engine Optimization (AEO) - Exame

Tariffs affect product costs and ad performance. This month's Ask A PPC outlines their direct impact on PPC metrics, conversion rates, and bidding strategies. The post Ask A PPC: How Will The Tariffs

Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The doc said:

The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with that, we have another mention of how Google does look at clicks from the search results. This one talks about how the position of the link can be a bias towards the number of clicks that result gets, so Google had to develop an adjustment of sorts to counter that bias.

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to see a new section that says "Ads funded by" on the "My Ad Center" section of the search ads.

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This allows you to target based on device type, such as computers, mobile phones, tablets and/or TV screens.

Google is testing showing the vertical search category a query belongs to in its autocomplete search suggestions. When you click into the Google Search box, even before you begin typing your query, Google shows search suggestions and some of those search suggestions have a label that says "short videos," "images," etc.

Google is testing a new sub or secondary menu under the search bar in Google Search. This secondary menu, or sub-menu, is below the main search vertical options and is missing the bubble format that we've seen Google use for this sub-menu.

Why relying on referral traffic may create an SEO weakness that can undermine long-term growth. The post How Referral Traffic Undermines Long-Term Brand Growth appeared first on Search Engine Journal.

[TBWA 디지털 마케팅] 검색 대격변시대, AI가 가져올 SEO의 미래는?  mobiinside.co.kr

6 tactical ways to (responsibly) use AI for everyday SEO  Search Engine Land

How to measure SEO success when AI is changing search  Search Engine Land

Will AI-generated content affect SEO best practices?  TechTarget

Cassa Depositi e Prestiti cerca agenzia per SEO, web analysis, content management e marketing automation  Engage.it

Cassa Depositi e Prestiti cerca agenzia per la seo e altri servizi. La gara vale 300mila €  Brand News

España, un referente en la lucha contra caza ilegal de aves  SEO/BirdLife

Органический трафик: можно ли срастить PR и SEO?  Бизнес-секреты

Si buscas esto en Google puedes perder dinero: así funciona el 'SEO poisoning'  El Economista

Top SEO Conferences You Can't Miss in 2025  Exploding Topics