Google’s Query Fan-Out Patent: Thematic Search via @sejournal, @martinibuster

Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one. The post Ask An SEO: How Do We Shift Google From Our Old

Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata. The post Google Discover, AI Mode, And What It Means

Google Search ranking and results have experienced increased volatility over the past 24 hours or so - the search results are heating up. I am noticing an uptick in SEO chatter within the industry and also some of the tools are showing increased search ranking volatility.

For the past several months, we've been seeing signs that the Google Maps and local questions and answers feature is being phased out. Well, it seems like it is not going away but rather changed when it does and does not show.

Ginny Marvin, Google's Ads Liaison, confirmed on X that ads can show above/below the AI Overviews or within the AI Overviews but not in both positions at the same time. She wrote, "Your ad could trigger to show either above/below AIO or within AIO, but not both at this time."

Google is updating its Unapproved Substances section of the Healthcare and Medicines policy in June to allow the promotion and serving ads for Melatonin. This is currently allowed in the U.S. and Canada, but will now be allowed beyond.

Google is testing another search results snippet hover effect. This one will color the background a light gray shadow like color. We've seen variations of this before (see articles below).

Microsoft is testing using alternative names and titles for the related searches section within the Bing Search results. I was able to trigger four alternatives to the normal related searches header.

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「AIでSEOはどう変わる？」など注目講演が続々！ 「Web担ミーティング2025春」本日スタート  Web担当者Forum