What It Takes To Stay On Top Of Local Search In 2025 [Webinar] via @sejournal, @lorenbaker

Microsoft is testing putting a shopping bag icon on its "Shop Now" Bing Ads layout. I cannot replicate this but normally Bing shows a button that says "Shop Now" and that is it, but in this test, Bing is adding a bag icon before the "Shop Now" text.

We generally see the AI Overviews show at the top of the Google search results page, I mean, it is an overview, so you'd expect them at the top. But we've seen them show up in the middle of the search results, sometimes even in position two. Now we are seeing examples of them showing at the botton of the search results page.

Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover.

You may remember the page includes search result snippet in Google Search. Well, now Google is testing making those clickable links that go to more search results.

Microsoft is testing a new layout in Bing for the people also ask section. Instead of the carousel card format, Bing is testing more of a list view with the ability to expand the details.

Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, "I could not be more excited to announce I am joining Microsoft Advertising as the Ads Liaison!"

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is a new term in our industry called "The Great Decoupling" - basically...

Since Google began rolling out AI Overviews in Google Search, publishers, site owners, SEOs, etc have been posting screenshots of their Google Search Console performance reports that show how clicks from Google start to drop, where impressions stay the same or go higher.

Google has published a new help document named About Video ads across Google surfaces. As you know, Google announced new video ad formats at Google Marketing Live and we've seen Google testing video ads recently again, but now this new help document is out with more details.

Google is testing a new conversion goals interface within the Google Ads advertiser console. This now shows you a drop down option to dig into each goal and it groups the goals in a nicer way.

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Microsoft is testing using a blue boxed in design for the Bing Search snippet extensions. Normally this would be listed out as text, in a list type of view format, side-by-side. But here Bing is testing it in a blue box.

Microsoft is now labeling some of the Bing vehicle ads with the condition of those automobiles. They include 'New,' 'Used,' and 'CPO' (Certified Pre-Owned). Also highlights features like 'Single Owner,' 'Nationwide Transfer,' and 'Low Miles Per Year.'