What’s Draining Your PPC Budget and How to Stop It [Webinar] via @sejournal, @hethr_campbell

This week was a huge week for search; between Google I/O and Google Marketing Live - it was just a lot. We had two unconfirmed Google ranking updates, one on I/O day and one on May 16th. Google announced AI Mode was...

Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye. The post Google I/O 2025: The Background Google Didn’t Tell You appeared first on Search Engi

Google released AI Mode in the U.S. a couple of days ago and Tom Critchlow and Patrick Stox noticed that Google prevented you from tracking referrer data from AI Mode. Well, that turned out to be unintentional and Google said it is a bug and it will be fixed.

I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to Google Business Profiles. It is unclear how widespread the issue is, or if there is a pattern to the issue or not - at least at this point in time.

Google has added a setting for AdSense publishers to pick the positions of their anchor ads. They can pick from up to six different settings depending on top/bottom or side anchor ads.

Google is testing a "recently viewed" label in the search results, next to search result snippets that you have clicked on in your recent search history. This is similar to the you visit often label and the other recently visited examples we've seen over the years.

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads with organic search results, and display ads if search ads are unavailable.

Google Search Console's Discover performance report has a weird bug. It started early yesterday morning where a blue notice prompt would show up and have a mysterious hashtag, with the text "Learn more" and "Got it." This is obviously a bug.

Google claims AI search delivers "more qualified clicks" despite traffic losses. Are these changes helping publishers, or boosting its ads business? The post Google Claims AI Search Delivers ‘Qu

Here is a recap of what happened in the search forums today...

Agentic SEO introduces a more efficient, AI-assisted way of working, without losing the human insight that drives real results. The post Explaining Agentic SEO To The C-Level appeared first on Search

Google is now pushing search ads on AI Mode and the desktop version of AI Overviews. Google's Vidhya Srinivasan said at Google Marketing Live, "we're expanding ads in AI Overviews to desktop, and bringing ads to AI Mode to create new opportunities for our customers."

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade."

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and creatives and also agentic capabilities to help you with this on the backend.

Google has published two new help documents on the topic of AI; one on guidance on using generative AI content on your website and the second on AI features and your website. Google also published a blog post on the topics over here.

Microsoft is testing a double border style around the Bing Search box. This goes around the main search box but not the auto-complete box, I believe.

An in-depth look at CMS market share data and what the changing platform landscape means for SEO practitioners. The post CMS Market Share Trends: Top Content Management Systems (May 2025) appeared fir

Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode. The post Google’s Official Advice On Optimizing For AI Overvie